Who is this for?

People who:

  • Struggle to design their thumbnails

  • Want a system to follow for higher CTRs

  • Need to level up their channel

  • Are unsure what makes a good thumbnail

What's inside?

A 90 minute workshop to help you:

  • Understand different thumbnail strategies

  • Stop you making BIG thumbnail mistakes

  • Improve your design skills

  • Boost your click through rates

Course curriculum

  1. 1

    • How this all works - Introduction video

  2. 2

    • ๐ŸŽฌ What's an avatar?

    • ๐ŸŽฌ Why avatars matter

    • ๐ŸŽฌ Setting your goals

    • ๐ŸŽฌ Working out your demographic

    • ๐ŸŽฌ Working out psychographic

    • ๐Ÿ“• Goals + Avatar workbook

    • โœ… Pre-programme cheat sheet & tasks

    • โ“Launch day live Q&A session questions
  3. 3

    • Discord tutorial

    • Video Platform Walkthrough

    • Link to join the Discord

  4. 4

    • ๐Ÿšจ PRE PROGAMME ZOOM RECORDING ๐Ÿšจ

    • ๐ŸŽฌ Video 1: Why you need to stop licking poisonous apples ๐Ÿคฎ

    • ๐ŸŽฌ Video 2: Why funnels rock! (Apart from not dying)

    • ๐ŸŽฌ Video 3: Looking for clues on your own channel

    • ๐ŸŽฌ Video 4: Finding the best competition in your niche

    • ๐ŸŽฌ Discord + Workbook UPDATE (NEW - PLEASE WATCH)

    • ๐Ÿ“• Week 1 Workbook: Audit + Top Channels

    • ๐ŸŽ“ Week 1 - Case Study - Funnels In The Wild

    • ๐Ÿคฅ Week 1 - Cheat sheet & this weeks tasks

    • ๐Ÿ”ฅ WEEK 1 HOT SEAT RECORDING
  5. 5

    • ๐ŸŽฌ Video 1: Introducing The YouTube Target

    • ๐ŸŽฌ Video 2: Deep Research

    • ๐ŸŽฌ Video 3: Research Walkthrough Tutorial

    • ๐ŸŽฌ Video 4: Don't Be A Copy Cat...But Also Do Be ๐Ÿ™€

    • ๐Ÿ“• Week 2: Workbook

    • ๐Ÿคฅ Week 2 - Cheat Sheet + Weeks Tasks

    • โ˜‘๏ธ The Different Types Of Content Checklist

    • ๐Ÿ”— Links mentioned in videos

    • ๐Ÿ”ฅ RECORDING OF WEEK 2'S HOT SEAT

  6. 6

    • ๐ŸŽฌ Video 1: You think thumbnails are important?

    • ๐ŸŽฌ Thumbnails Basics Workshop

    • ๐ŸŽฌ Video 2: The Thumbnail Strategy System

    • ๐ŸŽฌ Video 3: Thumbnail Design +

    • ๐ŸŽฌ Video 4: How To Give, Receive & Ask For Feedback

    • ๐ŸŽฌ Video 5: Finding Your Style

    • ๐ŸŽฌ BONUS CONTENT - I Hired A Pro Designer To Teach You PhotoShop

    • ๐Ÿ“• Week 3 Workbook

    • โ˜‘๏ธ Thumbnail Strategy Checklist

    • โ˜‘๏ธ Feedback Checklist

    • ๐Ÿคฅ Week 3 Cheat Sheet + Tasks

    • ๐Ÿ”ฅ Submit your 5 thumbnails to the challenge

    • ๐Ÿ”ฅ HOT SEAT RECORDING
  7. 7

    • ๐ŸŽฌ Video 1: Ironically I Couldn't Think Of A Title

    • ๐ŸŽฌ Video 2 - The Ultimate Guide To Titles

    • ๐ŸŽฌ Video 3: Reviewing A YouTubers Awesome Thumbnails

    • ๐ŸŽฌ Video 4: Combining Thumbnails + Titles - CROPPED

    • ๐ŸŽฌ Video 5: Making Your Next 4 Thumbnails & Title

    • ๐Ÿ“• Week 4 Workbook

    • ๐Ÿคฅ Week 4 - Cheat Sheet + Tasks

    • Title hacks checklist

    • Submit your X 4 Thumbnails

    • Thumbnail Case Study 1

    • Thumbnail Case Study 2

  8. 8

    • ๐ŸŽฌ Video 1: Why you & your viewers NEED story

    • ๐ŸŽฌ Video 2: Big Storytelling Mistakes You Need To Avoid

    • ๐ŸŽฌ Video 3: Aristotle's Three Keys For Being A Great Speaker

    • Video 4: ๐ŸŽฌ The Three KEY Parts To Your Story

    • Video 5: ๐ŸŽฌ Planning Your Intros

    • ๐Ÿ“• Week 5 Workbook

    • ๐Ÿคฅ Week 5 - Cheat Sheet + Tasks

  9. 9

    • ๐ŸŽฌ Video 1: Powerful storytelling devices

    • ๐ŸŽฌ Video 2: You need to become a pirate

    • ๐ŸŽฌ Video 3: Story Structure

    • ๐ŸŽฌ Video 4: Planning your videos

    • ๐ŸŽฌ Video 5: Writing Tips

    • ๐Ÿคฅ Week 6 - Cheat Sheet + Tasks

Workshop Covers

  • #1 What makes a great image

    Well look at some of the best thumbnails on the planet across multiple niches and establish why they work and the strategy they use to get clicks

  • #2 Big Mistakes

    There are some really common mistakes that wreck thumbnails, the workshop will make sure you never make them again

  • #3 Design

    Youโ€™ll learn the basic principles for thumbnail design so your images donโ€™t just look better but work better too

  • #4 Re-design

    I remade some of the viewers of the live eventโ€™s thumbnails to give you real life examples of how to fix and improve thumbnails.ii

  • #5 Rejuvination

    I'll show you how to bring old videos back to life, how to split test, measure and what videos to make sure you change your thumbnails on NOW!

Workshop Testimonials

Don't just take my word for it...

  • Entertaining and engaging

    One of the best online training experiences I have had. It felt very interactive, even though we were just watching - the rework exercise helped achieve that.

  • Completely exceeded my expections!

    Ed did a fantastic job of breaking down the thumbnail types, their utility, complexity and efficacy (which I had never thought of. He reviewed common mistakes and design strategy. I've already updated three of my thumbnails following the rules he set out for us, and am seeing an immediate lift in CTR.

  • I feel so much more confident about creating thumbnails now

    I'm not the greatest designer in the world but my thumbnails are now outstanding. This workshop was exactly as advertised.

  • Sooo worth the money

    Ed explained things clearly and kept things simple. He also demonstrated the benefits of doing the thumbnails first.

  • There's an art to it

    Ed revealed the genuine art of creating thumbnails, and exploring that art alongside a healthy dose of analytics can lead to astonishing results that get my content the attention it deserves. This workshop lifted me from a creative crisis, and had me toying with graphics for hours afterwards.

  • We dug deep into the intricacies

    The workshop was absolutely great! It was packed full of information and was the first piece of content I've come across that broke thumbnails down into types. Everyone else just seems to give general advice for all thumbnails, but this workshop dug deep into the intricacies of each. I'm trying to think of what I might have wanted to see done differently, but honestly can't come up with anything. Awesone work!

  • Amazing, Amazing, Amazing!

    Great content, great speed. Please make another one soon with the focus on recreating thumbnails! It was awesome! I'm very glad I attended!

  • It was awesome!

    I loved that Ed showed so many examples of different topics and creators on YouTube. Everything was clear, the rhythm was perfect to understand everything and be able to take notes. Personally, I am very grateful, Ed has given me a boost of energy and motivation to continue learning and creating. Thank you so much!

  • Ed's workshop was top class

    Ed brought clarity and confidence to his clients. The extensive materials Ed prepared for the workshop were powerful, consise, and superbly explained. The workshop was excellent value for money. I would not hesitate to recommend it if it were double or triple the cost.

Meet Ed

YouTube is a marathon not a sprint but what I love about thumbnails is, you can actually see the results changes make instantly unlike a lot of other areas on YouTube. Youโ€™ll know they are effective a few hours after releasing a video and even changing old videos thumbnails can get you fast results. The problem is, many YouTubers seriously struggle here. They fall down with basic design errors, produce thumbnails that make them look amateur and this seriously harms their channel. Its my aim to level your thumbnail game up and to give you a system to follow to ensure your thumbnails keep improving.
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FAQ

  • Do I need to buy new design software?

    No, the workshopโ€™s main theme is strategy and as youโ€™ll see from the examples, many of the best thumbnails donโ€™t need tonnes of design work.

  • What level of prior knowledge do I need?

    Beginners to more experienced YouTubers will benefit from this workshop. Youโ€™ll need to have some understanding of what traffic sources are.

  • Is this for every type of channel?

    Yes, any type of channel will benefit from this workshop.